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Why Buy Green?
Small steps can lead to Big Change!
Even the smallest earth friendly initiative can have an impact on the environment .
Earth-Friendly apparel and benefits of Going Green.
Organic Cotton
What is it? Organic cotton is cotton that has grown in soil that is certified free of chemical fertilizers and pesticides for at least three
years. The primary method of growing organic cotton is through crop rotation. Rotating the growing of different crops from season to season on a specific piece of land keeps the insects that feed off cotton from settling in the soil. Crop rotation also keeps the soil from burning out, allowing natural nutrients to regenerate.
Benefits: The initial cost of an Earth-friendly T-shirt may be more expensive, but the long-term advantages
to the health of our environment is priceless.
Recycled Cotton
What is it? Growing, harvesting, and processing cotton involves a lot of waste; one study estimates that up to 40% of the cotton product is discarded between field and manufacturer, most of it ending up in landfills. Now, thanks to developments in cotton processing technology, it is possible to recycle that waste into cloth. Recycled cotton is cotton fabric which has been made from recovered cotton that would otherwise be cast off during the spinning, weaving or cutting process. This means they eliminate toxic chemicals in every step of the growing process, by emphasizing natural, biological methods that have far less impact on the environment.
Recycled cotton reduces the effects that insecticides and other chemicals have on our soil, air, and water tables.
80% less solid waste generated
79% less fossil fuel used
68% less global warming potential
49% less air pollution
33% less land used
25% fewer carcinogens produced
Recycled Polyester / PET
What is it? Recycled polyester or PET (polyrthylene terephthalate)is a thermoplastic polymer resin that is made from pre- and post- consumer waste (plastic water bottles)that's converted into fibers that are texturized and used to create synthetic fibers.
Every choice, big or small, makes a difference.
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It's the only planet with chocolate!
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